A Written Chance 

A Written Chance is a local self-publishing company. The bookstore provides all the services needed to publish a book from start to end at a low cost, which requires the author to be fully dedicated.

The plan is for the author to send in their book to the company and they would approve the book based on the content. Once it is approved, the author chooses a package that is provided under services. The local bookstore would also provide a space for lectures and readings. The main three goals or objectives are to provide a space for the local authors to publish and sell their books, encourage others to support the authors, and emphasis the need for getting involved in the community.

Identity, rendering of interior & exterior space, concept, design thinking

DESIGN APPROACH & PROCESS

The competitors are other online self-publishing websites. Most of the websites make a point to let their customers know that their service is easy to use and accessible, which is also the case for A Written Chance. The aspect of the service that differs from the other services is that it would be a local bookstore. This would allow for direct communication with the bookstore and the locals. Marketing and advertising would be more effective. The overall tone that A Written Chance would portray would be inviting, welcoming, convincing, accessible, and ownership. 

The main three goals or objectives are to provide a space for the local authors to publish and sell their books, encourage others to support the authors, and emphasis the need for getting involved in the community. The target audience consist of local authors and the local community. The visuals should communicate a relaxing and inviting feel through the organic forms and color palette by using cool tones.

SKILLS/PROGRAMS

Adobe Photoshop 

Adobe Indesign

Adobe Illustrator 

Hand Sketching 

Watercolor Renderings 

DELIVERABLES

Logo/Mark

Infographic of System 

Promotional Items

Bookmarks & Postcards

Rendering of Interior space 

DURATION 

2 weeks 

DATE

Spring 2017 

ROLE 

Designer 

RESEARCH

SYSTEM &  STRATEGY

STATISTICS

POSITIONING MATRIX

VALS

proprietary research methodology

APPLICATION