Style Frames focusing on brand identity and products.
DESIGN APPROACH & CONCEPT
Each style frame incorporates dynamic movement, bold color schemes and brand products to portray how these style frames could be put into motion. I chose some of my favorites brands: Winsor & Newton, IKEA, Care Of and Poppin.
Maxon Cinema 4D
Adobe After Effects
Branded style frames
The concept/story inspired the scattered watercolor pods across the frame. The beveled texture in the watercolor pods helps to create a more realistic used watercolor pod. The paintbrush is half in the water to show the reflective properties of the water and floor.
TAKE CARE OF
Care Of is a brand that sells customized and personalized vitamins that can ordered online. When I discovered this brand I immediately was drawn to their visual design and typography, as well as their brand strategy. I thought it would be interesting to model their products and create a dynamic frame.The have a set color palette displayed on their website and packaging, fun and vibrant. The different textures and shapes of the medicine pills help to move the eye throughout the piece. The packaging with their mark and personalization represents their brand and strategy.
The Ranarp lamp has many detailed and intricate parts, from the lamp shade to the wires attached. I decided to keep the overall color scheme grayscale with subtle gold reflective texture. The composition of the frame is cropped with the wire moving the eye across to the typography extruded from the table.
A brand I discovered a few years ago called “Poppin”creates bold and unique pieces of stationery items. The brand name is very bold and fun, which inspired the color scheme, pastel vibrant hues with matte and reflective textures. The objects are placed to show depth and variety.