Identity, branding, packaging design
Venus Apotheca is a brand that creates natural and home-made products for everyday use. Each specific line has a distinct leaf pattern in the identity branding to help identify product use.Simplicity and accessibility was the focus for this design. The color scheme and typography reflects the brands approachable and natural feel.
DESIGN APPROACH & PROCESS
Venus Apotheca represents an all-natural and organic brand. My thought process behind creating three different marks specific to the category was to help the consumer identify the product they need. The slight distinction between all marks and plants relate to the plant or ingredient that the product is derived from. The color scheme is a light green to represent the natural feel. The mark creates a "V" from the plant and the "A" is portrayed in bold typography. The mixture of the strict lines of the typography and the organic shape of the plant help to keep the brand elevated but accessible.
Logo/Mark and Concept