“Captured from the purest skies on earth.”
Tasmanian Rain is a brand that sells the purest sparkling water derived from Tasmania, Australia. They strive to represent sustainability, preservation and purity.
Motion Media, Packaging Rebranding
DESIGN APPROACH & PROCESS
Tasmanian Rain is introducing their new line of flavored sparkling water. The design is based on hand-lettering and minimal use of color. The hand lettering symbolizes the delicate and unique brand and color helps to visualize the flavors of the sparkling water. The Tasmanian Rain is centered in the outline of Tasmania, where is the water is from. Creating loose brushstrokes replicating water ripples is a pattern that was developed to add visual interest. The concept behind the motion piece is to show the new line of flavored water using shape layer animation, clean typography & realistic visual elements.
Adobe After Effects