Tasmanian Rain 

“Captured from the purest skies on earth.”

Tasmanian Rain is a brand that sells the purest sparkling water derived from Tasmania, Australia. They strive to represent sustainability, preservation and purity.

Motion Media, Packaging Rebranding 

DESIGN APPROACH & PROCESS

Tasmanian Rain is introducing their new line of flavored sparkling water. The design is based on hand-lettering and minimal use of color. The hand lettering symbolizes the delicate and unique brand and color helps to visualize the flavors of the sparkling water. The Tasmanian Rain is centered in the outline of Tasmania, where is the water is from. Creating loose brushstrokes replicating water ripples is a pattern that was developed to add visual interest. The concept behind the motion piece is to show the new line of flavored water using shape layer animation, clean typography & realistic visual elements

SKILLS/PROGRAMS

Adobe Photoshop 

Adobe Illustrator 

Adobe After Effects 

Hand-Lettering 

Typography 

DELIVERABLES

Packaging Design 

Animation 

DURATION 

2 weeks 

DATE

Spring 2018 

ROLE 

Designer 

PACKAGING & LABEL DESIGN 

STYLE FRAMES 

LOGO ANIMATION