Phaidon is a global publishing company that includes a wide range of book collections such as art, architecture, photography, travel and more.
Phaidon
Brand Strategy, Website Realignment, Web Design, UX/UI
DESIGN APPROACH & PROCESS
Phaidon is an elevated and unique brand that brings a variety of books as a collection by talented authors. The current website has all the content needed, but lacks visual interest and easy navigation. Through a side sticky navigation and multiple links, the user will be able to browse through the site smoothly. For new users, color, typography & imagery will help add visual interest to inform the user about the products.
DELIVERABLES
Empathy Map
Style Tiles
Visuals Comps
SKILLS/PROGRAMS
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Webflow
DURATION
1 week
DATE
Spring 2018
ROLES
Designer
logo & mark design
empathy map
site map
style tiles
sketches
home page visual design
mobile home page design
product page visual design
mobile product page design
business page visual design
mobile business page design
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