Phaidon is a global publishing company that includes a wide range of book collections such as art, architecture, photography, travel and more.
Phaidon
Brand Strategy, Website Realignment, Web Design, UX/UI
DESIGN APPROACH & PROCESS
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Phaidon is an elevated and unique brand that brings a variety of books as a collection by talented authors. The current website has all the content needed, but lacks visual interest and easy navigation. Through a side sticky navigation and multiple links, the user will be able to browse through the site smoothly. For new users, color, typography & imagery will help add visual interest to inform the user about the products.
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DELIVERABLES
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Empathy Map
Style Tiles
Visuals Comps
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SKILLS/PROGRAMS
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Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Webflow
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DURATION
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1 week
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DATE
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Spring 2018
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ROLES
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Designer
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logo & mark design
empathy map
site map
style tiles
sketches
home page visual design
mobile home page design
product page visual design
mobile product page design
business page visual design
