Phaidon is a global publishing company that includes a wide range of book collections such as art, architecture, photography, travel and more.
Brand Strategy, Website Realignment, Web Design, UX/UI
DESIGN APPROACH & PROCESS
Phaidon is an elevated and unique brand that brings a variety of books as a collection by talented authors. The current website has all the content needed, but lacks visual interest and easy navigation. Through a side sticky navigation and multiple links, the user will be able to browse through the site smoothly. For new users, color, typography & imagery will help add visual interest to inform the user about the products.