Field of Light

Field of Light is an exhibition by Bruce Munro located in Australia. This exhibition consists of over 50,000 slender stems crowned with frosted-glass spheres bloom as darkness falls over Australia’s spiritual heartland. The idea was to emphasis the exhibition to specific artists around the world. I wanted to use the exhibition photographs in my piece to show a glimpse of the actual event located in Australia with gold foil and die cuts.

Identity, typography, print, production, promotional

DATE

Winter 2017

DURATION

3 weeks

DELIVERABLES

Invitation

Envelope

RSVP card & Invitation

SKILLS/PROGRAMS

Adobe Photoshop

Adobe Indesign

Adobe Illustrator

DESIGN APPROACH & PROCESS

For the invitation, I chose to create an invitation for an exhibition called Field of Light by Bruce Munro. This exhibition consists of over 50,000 slender stems crowned with frosted-glass spheres bloom as darkness falls over Australia’s spiritual heartland. Pathways draw viewers into the installation, which comes to life under a sky brilliant with stars. The concept behind my piece was to emphasis the exhibition to specific artists around the world. I wanted to use the exhibition photographs in my piece to show a glimpse of the actual event located in Australia.

ROLE

Designer

INSPIRATION

SKETCHES OF INVITATION DESIGN

The way I designed the invitation was a accordion fold with four folds. The color

I chose to use for the invitation is black to represent that the event is an ‘After the Light’, event — which will take place after the sun sets.

As you open the envelope you see the cover, which states the event and artist—

is embellished with gold foil. When the invitation is open, you see a 3D effect with the light bulb die-cuts. Behind the light bulb die-cuts, gold foil is shining through to emphasize the lights, as it is the most important part of the exhibition.

The RSVP pocket is located on the back side of the invitation with the sponsor for artist in need. The white envelope is inside the pocket. which has the RSVP note inside. Overall, the invitation can be kept as a representation of the event.