Jam Corner is a restaurant located in Atlanta, GA. They serve a variety of flavorful
breakfast dishes such as pancakes, artisan bread, mushroom omelettes, quinoa crostini and many more.
identity, illustration, stationery, rebranding
DESIGN APPROACH & PROCESS
Jam Corner's identity design is focused heavily on typography. The dark red/purple creates contrast with the branding elements (illustrations and line work). The hand sketched illustrations add a family friendly and approachable feel. The menu design is structured with a four-column grid, allowing the viewer to correlate the illustrations with the name of the dish easily. The type size varies from title, description and cost, creating hierarchy for a quick read.
Table Menu Checklist