Jam Corner is a restaurant  located in Atlanta, GA. They serve a variety of flavorful

breakfast dishes such as pancakes, artisan bread, mushroom omelettes, quinoa crostini and many more. 

Jam Corner 

identity, illustration, stationery, rebranding 

DESIGN APPROACH & PROCESS

Jam Corner's identity design is focused heavily on typography. The dark red/purple creates contrast with the branding elements (illustrations and line work). The hand sketched illustrations add a family friendly and approachable feel. The menu design is structured with a four-column grid, allowing the viewer to correlate the illustrations with the name of the dish easily. The type size varies from title, description and cost, creating hierarchy for a quick read. 

DELIVERABLES

Logo/Mark 

Business Cards 

Letterhead 

Envelope 

Menu 

Table Menu Checklist  

SKILLS/PROGRAMS

Adobe Photoshop 

Adobe InDesign 

Adobe Illustrator 

DURATION 

1 week

ROLE

Designer 

DATE

Spring 2018 

IDENTITY 

ILLUSTRATIONS 

BUSINESS CARD DESIGN 

MENU 

TABLE MENU