Hallmark Logo
Animations
The Hallmark Channel is a network that focuses on their motto "Celebrating life's special moments" and family entertainment. Based on two seasons/holidays, Christmas and Fall, I've designed two logo animations focusing on the seasonal environments.
Motion Media, Story boarding
DESIGN APPROACH & PROCESS
The first concept is based on the Fall season, portraying a warm toned, fresh, and elevated feel. The mood is subtle thought color and dynamic through the scattered placement of the elements. The elements (e.g. leaves and pumpkins) fall from different directions, then focusing on one element revealing the mark.
The second concept is based on the holiday, Christmas, depicting the cool weather, gift giving, and the holiday spirit. The environment sets the atmosphere allowing the viewer to discover from different perspective of the isometric scene, while keeping the mood calm and collected.
SKILLS/PROGRAMS
Adobe Photoshop
Adobe After Effects
Hand-Lettering
Typography
DELIVERABLES
Network ID and Title
DURATION
4 weeks
DATE
Winter 2018
ROLE
Designer
FALL - TONE BOARD
This concept is based on the Fall season, portraying a warm toned, fresh, and elevated feel. The mood is subtle thought color and dynamic through the scattered placement of the elements. The elements (e.g. leaves and pumpkins) fall from different directions, then focusing on one element revealing the mark.
FALL - MOOD/STYLE BOARD
FALL - STORY BOARDING
FALL - STYLE FRAMES
CHRISTMAS - TONE BOARD
This concept is based on the holiday, Christmas, depicting the cool weather, gift giving, and the holiday spirit. The environment sets the atmosphere allowing the viewer to discover from different perspective of the isometric scene, while keeping the mood calm and collected.
CHRISTMAS - MOOD BOARD
