Do-It-Yourself Channel, DIY Network, consists of unique and creative ways to renovate spaces at home. Simple ways to spruce up your everyday scenery and allow for new opportunities and interests to grow through realistic photography. Architecture defines the foundation of this process, using innovative ideas to activate functional space with three-dimensional models.
DIY Network
Motion Media, Layout, Branding
DESIGN APPROACH & PROCESS
Do-It-Yourself Channel is a very creative and accessible. I started off by creating mood board of what I think the brand and channel represents. I researched and watched many videos on how DIY changes are made, by everyday people.
In the mood board, I included everyday tools, fun/bright colors, wood textures and architecture modeling reference photos. Hand-lettered typography really ties the concept of do-it-yourself. I took the concept of architecture and renovation and filled in all the spaces with bold colors and revealed the DIY network logo with simple geometric lines coming from all directions.
SKILLS/PROGRAMS
Adobe Photoshop
Adobe After Effects
Hand-Lettering
Typography
DELIVERABLES
Network ID and Title
DURATION
3 weeks
DATE
Spring 2017
ROLE
Designer
MOOD BOARDS
STYLE FRAMES
